ScaleOS: The High-Growth Operating System
A 10-week accelerator to install a proven high-performance system to scale.
Reclaim 10-20 hours a week, avoid costly hiring mistakes (£12-24k per hire) and generate £300k+ through ideal client alignment, smarter pricing, improved team performance, and faster growth.
Scalable Systems
Live Coaching
Rapid Results
Install the Operating System to Scale Without Breaking
Your calendar’s full, your team’s stretched, and you’re still doing way too much. ScaleOS helps you fix that:
Close higher-margin clients faster to unlock £50k-100k+ in profit
Reclaim 10-20 hours/week of your time (worth £100k+ per year)
Avoid £20k-50k mis-hires and get 20% more output from your team

Most startups don’t fail because of their product. They fail because they try to scale without structure.
ScaleOS gives you the proven systems to align your team, time and strategy so every move drives scalable, high-margin growth.
Most founders see a 15-30x return by applying what they learn.

Why This Accelerator Exists
I created ScaleOS because only 1% of startups ever make it to scale and I’ve had the rare experience of doing it four times in the last decade.
From building Social Chain with Steven Bartlett into a global media powerhouse, to helping The Hut Group prepare for the UK’s largest-ever tech IPO, I’ve lived the scale-up journey from the inside. I’ve since advised Nike, LVMH, Kraft Heinz and other global giants on building elite teams.
But my edge started long before business. I spent 20 years competing at the top of elite sport, winning national championships in rugby and water polo. That taught me how world-class teams actually operate and how to bring that same performance culture into business.
ScaleOS is the blueprint I wish I had when I was starting out. It distills everything I’ve learned about scaling high-performance teams, leadership, and culture so you can skip the painful learning curve and join the 1%.
What You'll Walk Away With:
A clear vision and strategy your team actually follows
A scalable business model, pricing system, and delivery engine
A high-performance org chart, hiring system, and onboarding playbook
A cadence of execution, accountability, and decision-making
A founder operating system to stay focused, avoid burnout, and scale yourself
Who's This For
Funded startups (Pre-seed to Series B)
Bootstrapped companies >£500K revenue
Founder-led businesses with 5–50 employees
Companies stuck in the messy middle between startup and scale
The 4 Key Accelerator Components
You’ll get one self-paced module each week to install a core system (vision, hiring, execution, pricing, etc.)
You’ll join a powerful community of founders for weekly live coaching, where we pressure-test your strategy, gain real-world advice from your peers, unlock blockers, and solve your current challenges together.
You don’t start with a blank page. You get the systems I’ve used to scale inside high-growth companies, ready to deploy in your own business.
Direct access to me through three personal 1:1 check-ins to review your systems, optimise your performance, and tackle challenges you can’t always bring to the group.
How It Works
Each week, you will get:
A short, punchy training (15–25 mins)
A real-world business template or framework
One asset to install in your company that week (org design, OKRs, pricing model, etc.)
Space in your Notion dashboard to make it your own
You’ll stop guessing where you’re going and start leading with certainty. This week, you’ll define a clear 3-year vision, map strategic priorities, and align your leadership around a direction that’s ambitious, believable, and built for speed.
Tools Included: One Page Strategic Plan, Mission & Vision Templates and Company North Star Template
You’ll zero in on your ideal customer and craft a value proposition that speaks directly to their pain. No generic positioning. No feature lists. Just a sharp, emotional message that makes your offer the only obvious choice in the market.
Tools Included: ICP Matrix & "Jobs To Be Done" Framework, Painkiller Value Prop & Brand Promise
We’ll build a delivery model that’s scalable, repeatable, and margin-rich. You’ll redesign how your business creates value, from pricing to onboarding, and install the systems that turn customer success into a growth engine.
Tools Included: GTM Growth Flywheel, Ideal Pricing Calculator and Product & Cash Acceleration Formula
You’ll design the next stage of your org and build the team before you need it. We’ll help you map out clear roles, ownership lines, and decision rights so your people know what they’re responsible for and how they’re measured.
Tools Included: Function Accountability Dashboard, 12-Month Org Chart, People Analyser and Role Scorecards
You’ll connect your strategy to action. This week is about turning long-term goals into weekly execution with clear priorities, fast decision-making, and tight accountability. No more vague updates. No more energy leaks. Just a rhythm that scales.
Tools Included: OKR Builder, KPI Scorecard and Goal Cascade System
You’ll define how your team behaves under pressure. This isn’t about “team bonding", it’s about setting clear values, behaviours, and decision-making principles that shape every hire, fire, meeting, and win.
Tools Included: Values Analyser, Standards Manifesto and Culture Interview Questions
You’ll build a hiring engine that attracts, evaluates, and ramps A-players. We’ll give you scorecards, interview loops, and onboarding plans that reduce ramp time and raise the bar with every hire.
Tools Included: A-player Interview Scripts, Talent Pipeline Tracker & Scorecard, Offer Framework and 30/60/90 Onboarding Plan
This is where chaos turns into cadence. You’ll install weekly, monthly, and quarterly rhythms that make your business run with or without you. Meetings become fast. Reviews become useful. The whole company starts moving in sync.
Tools Included: Traffic Light Performance Scorecards, Meeting Rhythm Cadence and Team Rituals Builder
You’ll stop being the bottleneck. This week, you’ll build your personal operating system, how you plan, delegate, and stay focused so you can operate like a true CEO, not a firefighter. You’ll also learn how to stay sharp under pressure and avoid burnout.
Tools Included: Energy Management Tracker, Weekly Time Audit, Shutdown Ritual & Delegation Matrix
In the final week, you’ll automate what you shouldn’t touch, systemise what you repeat, and install live feedback loops that give you the signal you need without asking for updates. This is where scaling gets smoother, smarter, and less reliant on you.
Tools Included: SOP Templates, Feedback Loop Board and AI Tools Library
Join The Accelerator
Only 10 spots available.
Less than a junior's monthly salary.
Insights & impact that will last a lifetime.
Lifetime access to the tools
Money-back guarantee
Designed to scale with you
One investment, lifetime utility
→ 8th Sept 2025
→ It is designed for founders and senior leaders but all the material can be shared and implemented with your teams.
→ 20 mins training. Optional 1 hour group coaching & hot seat session. Plus implementation of the system into your company.
Nope. Whether you’re SaaS, D2C, agency, or services, the systems apply across any business that’s scaling fast and needs structure.