Playbooks built inside companies that went from startup to IPO
The Proven System For Scaling Your Company
From Social Chain with Steven Bartlett to THG’s £5.4B IPO, I’ve spent 12 years inside the 1% of companies that scale. Now I help CEOs apply the same formula to build revenue engines, high-performing teams, and cultures that raise the standard.
3 Ways to Work Together
Everything I do will help you build high-performance cultures and scale effectively.
ScaleOS Accelerator
A 90-day accelerator for CEOs who want to go from £1m - £10m in revenue with the proven systems to scale without the chaos.
✔️ Weekly virtual masterclasses with leaders across industries
✔️ Hot seat format ensures YOUR challenges get solved
✔️ Build a network of high-performing peers
Group or bespoke accelerators
1:1 CEO Advisory
I partner with CEOs of £10m+ companies to uncover blind spots, install the right systems, and build the confidence to scale to £50m+ within 3–5 years.
✔️ An embedded performance partner to solve your biggest growth challenges and unlock scale
✔️ Strategic frameworks used by Fortune 500 executives
✔️ Bi-weekly accountability check-ins to ensure progress
Only 1 more spot available this quarter
Leadership Workshops
High-impact, on-site sessions with your leadership team to clarify vision, strengthen culture, and drive execution.
✔️ Align your leadership team around a clear vision and strategy
✔️ Build a culture of accountability, belonging, and high performance
✔️ Strengthen resilience and clarity to execute under pressure
Half-day or full day sessions
94%
Client satisfaction rate
+400%
Avg. return on investment
12+
Years of experience
Trusted by CEOs Scaling from £1m to £50m
Hear directly from the CEOs & senior executives that I've helped build high-performing operations.
"High-performing teams are rooted in discipline, consistency, knowledge and great principles. Alex has created something that gives me all of that and more. It is a phenomenal aid for any entrepreneur or fundamentally anyone with a growth mindset. This is much needed in the world - proud of you brother!”
Oliver Yonchev
CEO & Founder, CoCreated
“Alex exemplifies high performance by consistently striving for personal growth and inspiring those around him to excel. As a leader, Alex's commitment to excellence motivated our teams to reach new heights collectively. His dedication to continual improvement is contagious and leaves a lasting impact on everyone he encounters. Additionally, his instrumental contributions have played a pivotal role in the growth of our business, further highlighting his exemplary performance.”
Ari Ratnakumar
CFO & Founder, Wiser
'Alex's guidance has empowered me to confidently build and scale my business from day one. Whenever I face challenges, I often ask myself, "What would Alex say?" - a question that consistently leads me back on track. The invaluable knowledge and expertise delivered by him are essential for any entrepreneur on the path to success.”
Eleanor Thompson
CEO & Founder, Branchworks
“Cannot recommend Alex Ayin highly enough 💥 This is the second time I have been in one of his sessions and he honestly is BRILLIANT - practical, light bulb moment stuff, life hacks, founder work/ life balance, team insights....he is warm, realistic in his approach and extremely knowledgeable - If YOU or your team need to analyse WHAT you do.... and HOW you do it.... and WHY..... reach out to him.”
Tracey Johnson
CEO & Founder, Circle of Trust
“How do you become a great leader? The easy answer is to ask the fabulous Alex Ayin to run one of his incredible workshops, then sit back and absorb every word like a sponge. Take a bow Alex, you smashed it! 👏🙏 It was an incredible session Alex, I have rarely seen a more captivated or engaged audience. Your insights were invaluable and definitely thought-provoking - thank you again!.”
Jill Hilton
Director, KPMG Emerging Giants
“Today I was lucky enough to attend a leadership session delivered by Alex Ayin and can hands down say it was the best two hour talk I've ever attended ✨ We covered honest and essential topics including imposter syndrome, leadership styles and delegation tactics delivered in a super clear and concise way, providing actionable steps that can be implemented stat (A** talk already). Simplicity always wins! I'm feeling motivated and refreshed and would recommend Alex and his coaching in a heartbeat! 🤝”
Frances Carter
COO, Cake Agency
“Just wanted to say a huge thanks for your presentation today - it was one of the best I've been to in the last few years! I took so much from it and everyone in the group was singing your praises at the evening event.”
James Hamilton
CEO & Founder, Pixeltree
One of the best people I know. Alex Ayin is a very special breed… I can’t even begin to explain... Take my money now.”
Rebecca Cox
Managing Director, Essence Mediacom
“Brilliant session, today. The strategies you talked about really resonated! Looking forward to applying it when I'm back at base.”
Afsor Miah
Managing Director, Alvarez & Marsal
Your Partner In Performance
Transforming leaders at Fortune 500 companies & high-growth scaleups for over 12 years
"Alex is one of the slickest, kindest and compassionate individuals I know (and I know a fair few professionals). I have no doubt that Alex will change the dial for you with his coaching and support oodles of folk with his systems!”
(Nilesh Dosa MBE & Partner at EY)
My coaching philosophy is rooted in high performance. From elite sport to scaling global businesses, I’ve seen that success isn’t about talent, it’s about systems, culture, and mindset.
I coach CEOs to think like athletes: focus on the fundamentals, build habits that compound, and lead with clarity. The result is growth that’s fast, sustainable, and deeply rewarding for both the CEO and their team.
Why trust me?
✔️ Scaled Social Chain from startup to 8-figure revenues across 4 global markets
✔️ Advised the CEO & leadership team of THG on the UK’s largest tech IPO
✔️ National Water Polo Champion, bringing elite sports discipline to business coaching
✔️Selected for The Marketing Academy’s Global Leadership Programme (1 of only 30 worldwide)
Turn Your Business Into A High-Performing Company That Scales.
Join a community of ambitious CEOs and get the coaching, systems, and support to grow from £1m to £50m.
To keep coaching high-impact, I only work with a small group of CEOs at a time.